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Her Apparel

Brand Launch

In 2021, Her Apparel launched with their first collection for Winter. Photographer Sam Cousins brought together myself and the talented models Elke Kahler and Courtney Clarke to create video content for the Her Apparel website and Instagram. I decided to create two forms of content, a main collection launch video alongside a series of reels to generate engagement with the company's social media in the lead-up to the launch.

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